We build SaaS for founders. We've shipped 12 of our own.

Most development shops have only built for clients. We also build, run and sell our own SaaS products, so we think about onboarding, billing, churn and support from day one. One in-house team takes you from idea to paying users.

  • You own 100% of the code and IP
  • NDA signed before the first call
  • Working-hours overlap with UK/EU, Gulf and APAC

SaaS products we've designed, built and run ourselves

Case studies from our own products

The same team that built and runs these products would build yours.

Trakto

B2B SaaS · Team workflow

The problem
Teams were juggling separate tools for tasks, team chat and customer support.
What we built
A multi-tenant platform combining task tracking, team collaboration and customer support handling, with real-time updates.

Uplin

B2B SaaS · Sales CRM

The problem
Small sales teams lose leads across spreadsheets, inboxes and chat apps.
What we built
A CRM with lead capture, sales pipelines, multi-channel communication and AI-assisted insights. It also powers the lead pipeline on this website.

Focial

B2B SaaS · Social media

The problem
Agencies running many brands were hopping between tabs to plan and publish content.
What we built
A multi-brand workspace to plan, schedule and publish social content, with analytics next to the work.

Three ways to work with us

Clear pricing in USD, with GBP and EUR invoices available. No hidden extras.

Fixed-price MVP

For founders who need a working product in front of users.

Quoted per project

  • Scope, design and build to a fixed price
  • Auth, billing and admin panel included
  • Deployed on your own cloud account
  • 30 days of post-launch fixes
Get a fixed quote

Most popular

Dedicated developer

A full-time engineer on your product, managed by us.

Quoted per project

  • Works in your tools and joins your standups
  • Code review and QA by a senior lead
  • Scale up or down with 30 days' notice
  • Replacement if it isn't the right fit
Meet a developer

Support retainer

For live products that need steady maintenance and new features.

Quoted per project

  • A fixed bank of development hours each month
  • Monitoring, updates and security patches
  • Agreed response times for issues
  • Monthly report on work done
Talk about support

How a project runs

  1. 01

    Discovery call

    30 minutes, under NDA. We learn your users, goals and constraints.

  2. 02

    Fixed-scope proposal

    Within 3 working days: scope, timeline, price and the team you'll work with.

  3. 03

    Weekly demos

    A working build every week, a shared board and one point of contact.

  4. 04

    Launch and support

    We deploy to your accounts, hand over the code and stay on for updates.

Hiring overseas, without the risk

Working with a team abroad should feel as safe as hiring locally.

NDA first

A mutual NDA is signed before you share any details about your idea.

Your IP, in writing

Our services agreement assigns all code and IP to you on payment.

GDPR-ready data handling

Data processing terms and access controls for EU and UK clients.

Pay the easy way

Invoices in USD, GBP or EUR, paid by card or international bank transfer.

What clients say

“The team that supported us with the backend development of our website worked with us from scratch and helped bring the entire build to life. They were quick, clear, and reliable — executing everything we shared with precision and a solid understanding of what we needed. Communication was smooth, and they were easy to work with. Would definitely recommend them to anyone looking for a dependable backend partner.”
Dhrubajyoti GhoshSenior Manager, Kredent
“We found First Penny through their website and talk shows, and they've been incredible ever since. They listen deeply to your business plan, assign dedicated support, and deliver custom UI/UX exactly as needed. Their team communicates daily, handles changes promptly, and meets tight deadlines without compromising quality. Special thanks to Rasimul, Aditi, and Mr. Sunny for their outstanding support and professionalism. We’re so happy with our website that we’ve already entrusted them with our upcoming mobile app. Highly recommended for anyone looking for smart, seamless, and customer-focused software solutions.”
Jyotirmoy MondalFounder, Linksmind
“First Penny Software Pvt. Ltd helped us set up a database API that made it easy for our team to access the data we needed for our research. The API worked smoothly and saved us a significant amount of time. Great work, and a very reliable service!”
MD Samshad AlamQuant Researcher, VT Capital

Tell us what you're building

We reply within one working day with next steps and a time for a call that suits your time zone. Happy to sign your NDA first.